Second Wind Coffee

This project focused on creating a brand identity and packaging system for a product of choice. I chose to develop a coffee brand, and expanded the concept further by designing not only the visual identity, but also a new product experience.

Second Wind Coffee introduces a self-contained, single-serve brewing system designed for individuals with fast-paced lifestyles. The final outcome combines product design and packaging with a clean, minimal visual identity that emphasizes clarity, efficiency, and ease of use.